Challenge

Teenage boys between the ages of 15 and 17 are at the core of DSB’s statistics of people who are seriously injured or killed in railroad-related accidents. They often end up in precarious situations because they don't consider the consequences of their reckless behaviour on the platform.

Insight

Young people refuse to listen when they are being told something. However, they love to listen to music.

Idea

To ensure that our message was not just told, but actually listened to, we collaborated with rapper and artist ICEKIID, who’s known and loved by the target audience. Together we created the track “Aldrig Glemt” to tell the story of staying safe on the platforms. To secure reach and effect, the video was atomized on social media and displayed on DSB’s platforms around the country.

Results

82% of respondents declared that they would consider their behaviour around railway in the future. 85% of the target group said they thought the campaign was good or very good (benchmark: 51%). 67% of the target group stated that they knew the campaign (un-aided), compared to the DSB benchmark of just 17%.

Challenge

Teenagers are at high risk when it comes to sexual assaults. Studies show that the assaults are often caused by poor communication. So how do you raise awareness of consensual sex without losing the teenagers attention?

Insight

Teens don’t respond to authority, they reject authority.

Idea

We broke through the bullshit filter of the target audience by using music to create an emotional connection. Artists Emil Kruse and Louis Samson wrote a track about consensual sex, and a music video along with a making-of-documentary was created as the core of the campaign. The campaign was activated via Youtubers, PR, a live concert at the award show Guldtuben and the sampling of 45.000 condoms carrying the campaign message: ‘Tune In’.

Results

16,5 million impressions across owned, earned, and paid media. 2/3 of the target group testified in a campaign analysis, that they would be more conscious of sexual consent in the future. The target group spent more than 3,5 years with the campaign across platforms in only 10 weeks.

Challenge

Highlighting the flexibility and range of PostNord's delivery services.

Insight

People hate waiting for parcels but love receiving them.

Idea

By focusing on the positive associations with sending/receiving parcels from people you care about, the campaign sought to tap into the nostalgia of love letters of yesteryear - the excitement, anticipation, and young love. The campaign was distributed on TV, display and social.

Challenge

How do you make yet another Kombucha brand stand out from the crowd?

Idea

We invited a group of influencers to join us for a breakfast / campaign creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yoga and mummy blogger, and Anne Mini, a runner. The content was targeted towards people with the various interests on Facebook and Instagram, and worked as a personalized ad on Meta’s platforms.

Challenge

As lead strategic agency for PostNord, we work continuously on improving their overall image.

Insight

Delivering parcels to the recipient is only the tip of the iceberg.

Idea

Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.

Results

From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.

Challenge

Attracting more business travellers to choose Molslinjen when travelling to and from Jutland.

Insight

Time is money – and people always want to maximize both.

Idea

Taking the ferry pays off. We created a short video showcasing how easy a business trip can be, by focusing on the convenience of traveling with Molslinjen.

Results

Molslinjen experienced 7% growth in sales 30% rise in media driven sales in a period.