Packages for all of Denmark
Postnord wanted to create awareness around the Postnord delivery boxes and their other flexible delivering options. Postnord is often associated with delays in delivery and customer complaints In Denmark, which is why an emotional approach to the awareness campaign was taken. By focusing on the positive associations with sending/receiving mail from people you care about, the campaign sought to tap into the nostalgia the love letters of yesteryear, the excitement, anticipation, and young love. The campaign had a broad distribution on TV, display and social.
- ProjectPackages for all of Denmark
- DeliverablesBranding, TVC, display, OOH
Mind the Gut
Orkla launched a new kombucha brand in Denmark. To drive awareness and qualified knowledge around the brand and the new product, we invited a group of influencers to join us for a breakfast and a content creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist on Instagram, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yogi and mum Instagrammer and Anne Mini, an Instagrammer known for her running. The content we created on the day, was used in the above the line communication. Whereas the influencers pushed the message of the launch and brand on owned media, such as Instagram, below the line.
- ClientCaptain Kombucha
- ProjectMind the Gut
- DeliverablesLaunch event, Social, Talent
We Connect all of Denmark
- ProjectWe Connect all of Denmark
Det Kriminalpræventive Råd
The aim of this campaign was to reduce the number of sexual assaults among young Danes by teaching them about sexual consent. This target group is hard to reach both physically and mentally, therefore we needed to create content that they wanted to spend time with and not just scroll through. The campaign was built around a music track and a music video as well as a mini docu-series all starring urban artists Louis Samson and Emil Kruse. Through music and video they explained the concept of consent in a language accepted by teens. We also created relevant ‘tune in’ merchandise to hand out during the weekends (condoms etc.).
- ClientDet Kriminalpræventive Råd
- ProjectTune In
- DeliverablesMusic track, music video, documentary, talent, social, merchandise
DSB x ICEKIID
With an objective of decreasing the number of young men getting hurt or killed in and around train stations, we created a campaign centered around a music track created by rap artist ICEKIID and a powerful music video connecting emotionally with the target audience. The campaign ran across the country on a wide selection of media in many different formats.
- ProjectLivet på kanten er farligt
- DeliverablesMusic track, music video, talent, social, merchandise
Molslinjen wished to attract more business travelers to choose Molslinjen over a long car ride across country. The main message was that you can get from a to b while you relax, enjoy a meal and work onboard – and the price is the same whether you take the car or ferry. The campaign targeted the business segment across newsletters, social, TVC, display.
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio