You’re never alone when pregnant
Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.
Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.
To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.
- ProjectYou're never alone when pregnant
- DeliverablesBranding, Digital, Social
Say YUP to Love
Launching the colourful and fruity YUP pastils that mix all flavours in one single package.
There’s only one universal language in the world: the language of love.
As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.
Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.
- ClientLäkerol YUP
- ProjectSay YUP to Love
- DeliverablesSocial video, partnership, product sampling, influencer marketing
You don’t respawn IRL
From 2010-2021, there have been over 100 cases where a person has been killed or seriously injured by being hit by a train. The amount of injuries almost doubled in three years. The consequences for both victims and their loved ones are obviously catastrophic. Therefore, the mission was clear: We had to save lives. By teaching the kids early.
Children learn through play
We knew from the start that we had to do something wild if we were to compete for the children's attention. Therefore, we teamed up with one of Denmark's leading e-sports organizations and built a 1:1 model of Copenhagen Central Station in Minecraft Education. In order to ensure that as many children as possible had the opportunity to play the map, we also collaborated with ALINEA, which is a portal that brings together the strongest digital teaching aids for use in primary schools. We also reached out to some of Denmark's biggest Minecraft YouTubers and got them to spread the word through a series of videos.
89% of the target group thought that learning about safety was fun. Most importantly, the proportion of children who in the future will think a lot or very much about safety on the platform rose from 59% to a whopping 77%. The case was awarded silver at the Danish Digital Awards in the categories: “Digital Activation” and “public sector and governmental campaigns.”
- ProjectYou don't respawn IRL
- Deliverablesbranding, digital, OOH, TVC
Det Kriminalpræventive Råd
We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.
- ClientDet Kriminalpræventive Råd
- ProjectReach Out
- DeliverablesPartnership, social, flyers, logo design
A bigger slice of the cake
Staying top of mind with Digital Planners at media agencies, making sure that NENT’s services will be part of the media plans. But how do you target such a specific audience who has a very high ad fatigue do to their field of work?
People often use idioms to descriptively describe situations with a funny and humorous twist in often not-so-humorous situations.
We used the power of easily recognizable idioms to promote our USP/benefits with the target audience. The campaign consisted of fun, snackable content designed to break through the clutter. The campaign was distributed on LinkedIn, print ads, social media, and asphalt stickers and OOH placed near media agencies.
- ProjectA bigger slice of the cake
- DeliverablesVideo, display, social, OOH, print, asphalt stickers, saddle covers