Challenge

Introducing a revolutionary product in a market unaware of its existence poses a unique challenge. Despite Cashbackmedvisa.dk's innovative approach to everyday savings, a staggering 95% of Danes remained in the dark about cashback services. The crux of the issue lay in launching a state-of-the-art financial tool within a community unfamiliar with its concept or benefits. Our mission was to not only illuminate the value of Cashbackmedvisa.dk, but also simplify the cashback process to its core, ensuring every Dane could effortlessly participate in this saving revolution. From introducing the service to ensuring seamless integration into daily life, the goal was to turn skepticism into savings, one download at a time.

Insight

Danes are known for their timeless tradition of bargain hunting—a cultural hallmark that exists as an integral part of the shopping experience. This insight paved the way for 'The Last Bargain Hunters,' a campaign that resonates with the Danish ethos of thrift and pragmatism. By framing Cashbackmedvisa.dk as the ultimate tool in the bargain hunter's toolbox, we tapped into a deeply rooted national pride in smart saving, offering an effortless way to earn while they spend.

Challenge

How do you launch a global product in a very local way? The challenge was to establish a close relationship between One.com and the Norwegians and Finns. By tapping into the Scandinavians' love for sarcasm, self-irony, and dark humor, we wanted to create home-felt portraits that the target audience could both smile at, sympathize with, and at the same time relate to. One.com should feel big enough, to embrace even the smallest of communities. And we wanted to inspire people to use One.com as a platform, to show your passion to the world.

Insight

The idea was to create a universe that celebrates ‘the ones’ out there. We wanted to show quirky yet inspiring stories that tell how dreams, no matter how big or small, should be brought to life. And One.com is there to show you the way. So, if you want to start a business, share your hobby, or showcase your creations to the world, the journey starts with one.com. Because it all starts with one.com.

Challenge

Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.

Insight

Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.

Idea

To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.

Challenge

Launching the colourful and fruity YUP pastils that mix all flavours in one single package.

Insight

There’s only one universal language in the world: the language of love.

Idea

As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.

Results

Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.

We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.

Challenge

From 2010-2021, there have been over 100 cases where a person has been killed or seriously injured by being hit by a train. The amount of injuries almost doubled in three years. The consequences for both victims and their loved ones are obviously catastrophic. Therefore, the mission was clear: We had to save lives. By teaching the kids early.

Insight

Children learn through play

Idea

We knew from the start that we had to do something wild if we were to compete for the children's attention. Therefore, we teamed up with one of Denmark's leading e-sports organizations and built a 1:1 model of Copenhagen Central Station in Minecraft Education. In order to ensure that as many children as possible had the opportunity to play the map, we also collaborated with ALINEA, which is a portal that brings together the strongest digital teaching aids for use in primary schools. We also reached out to some of Denmark's biggest Minecraft YouTubers and got them to spread the word through a series of videos.

Results

89% of the target group thought that learning about safety was fun. Most importantly, the proportion of children who in the future will think a lot or very much about safety on the platform rose from 59% to a whopping 77%. The case was awarded silver at the Danish Digital Awards in the categories: “Digital Activation” and “public sector and governmental campaigns.”