Orkla launched a new kombucha brand in Denmark. To drive awareness and qualified knowledge around the brand and the new product, we invited a group of influencers to join us for a breakfast and a content creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist on Instagram, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yogi and mum Instagrammer and Anne Mini, an Instagrammer known for her running. The content we created on the day, was used in the above the line communication. Whereas the influencers pushed the message of the launch and brand on owned media, such as Instagram, below the line.

• ClientCaptain Kombucha
• ProjectMind the Gut
• DeliverablesLaunch event, Social, Talent
• Year2019