Challenge

How do you make yet another Kombucha brand stand out from the crowd?

Idea

We invited a group of influencers to join us for a breakfast / campaign creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yoga and mummy blogger, and Anne Mini, a runner. The content was targeted towards people with the various interests on Facebook and Instagram, and worked as a personalized ad on Meta’s platforms.