Challenge

Attracting more business travellers to choose Molslinjen when travelling to and from Jutland.

Insight

Time is money – and people always want to maximize both.

Idea

Taking the ferry pays off. We created a short video showcasing how easy a business trip can be, by focusing on the convenience of traveling with Molslinjen.

Results

Molslinjen experienced 7% growth in sales 30% rise in media driven sales in a period.