Molslinjen wished to attract more business travelers to choose Molslinjen over a long car ride across country. The main message was that you can get from a to b while you relax, enjoy a meal and work onboard – and the price is the same whether you take the car or ferry. The campaign targeted the business segment across newsletters, social, TVC, display.
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio