NENT B2B is running campaigns each spring and fall, where the goal is to stay top of mind for Digital Planners on media agencies to put NENTs products on the media plan. But how do you target such a specific audience that has a very high ad fatigue since they are working with marketing? We created fun and snackable content both video and photos based on typical Danish sayings with a twist to catch the attention. The campaign was live on LinkedIn, Markedsføring (print), social, and asphalt stickers and OOH placed near media agencies.