• Nyropsgade 43, 2. floor
  • 1604 Copenhagen V
  • Denmark
  • +45 38 14 57 00
PostNord Pakkeboks hero

PostNord

Packages for all of Denmark

Challenge

Highlighting the flexibility and range of PostNord's delivery services.

Insight

People hate waiting for parcels but love receiving them.

Idea

By focusing on the positive associations with sending/receiving parcels from people you care about, the campaign sought to tap into the nostalgia of love letters of yesteryear - the excitement, anticipation, and young love. The campaign was distributed on TV, display and social.

  • ClientPostNord
  • ProjectPackages for all of Denmark
  • DeliverablesBranding, TVC, radio
  • Year2020