Challenge

As lead strategic agency for PostNord, we work continuously on improving their overall image.

Insight

Delivering parcels to the recipient is only the tip of the iceberg.

Idea

Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.

Results

From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.