A bigger slice of the cake
Staying top of mind with Digital Planners at media agencies, making sure that NENT’s services will be part of the media plans. But how do you target such a specific audience who has a very high ad fatigue do to their field of work?
People often use idioms to descriptively describe situations with a funny and humorous twist in often not-so-humorous situations.
We used the power of easily recognizable idioms to promote our USP/benefits with the target audience. The campaign consisted of fun, snackable content designed to break through the clutter. The campaign was distributed on LinkedIn, print ads, social media, and asphalt stickers and OOH placed near media agencies.
- ProjectA bigger slice of the cake
- DeliverablesVideo, display, social, OOH, print, asphalt stickers, saddle covers
Attracting more business travellers to choose Molslinjen when travelling to and from Jutland.
Time is money – and people always want to maximize both.
Taking the ferry pays off. We created a short video showcasing how easy a business trip can be, by focusing on the convenience of traveling with Molslinjen.
Molslinjen experienced 7% growth in sales 30% rise in media driven sales in a period.
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio