NENT B2B is running campaigns each spring and fall, where the goal is to stay top of mind for Digital Planners on media agencies to put NENTs products on the media plan. But how do you target such a specific audience that has a very high ad fatigue since they are working with marketing? We created fun and snackable content both video and photos based on typical Danish sayings with a twist to catch the attention. The campaign was live on LinkedIn, Markedsføring (print), social, and asphalt stickers and OOH placed near media agencies.
- ProjectB2B Campaign
- DeliverablesVideo, display, social, OOH, print, asphalt stickers, saddle covers
Molslinjen wished to attract more business travelers to choose Molslinjen over a long car ride across country. The main message was that you can get from a to b while you relax, enjoy a meal and work onboard – and the price is the same whether you take the car or ferry. The campaign targeted the business segment across newsletters, social, TVC, display.
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio