You’re never alone when pregnant
Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.
Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.
To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.
- ProjectYou're never alone when pregnant
- DeliverablesBranding, Digital, Social
Say YUP to Love
Launching the colourful and fruity YUP pastils that mix all flavours in one single package.
There’s only one universal language in the world: the language of love.
As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.
Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.
- ClientLäkerol YUP
- ProjectSay YUP to Love
- DeliverablesSocial video, partnership, product sampling, influencer marketing
DSB x ICEKIID
Teenage boys between the ages of 15 and 17 are at the core of DSB’s statistics of people who are seriously injured or killed in railroad-related accidents. They often end up in precarious situations because they don't consider the consequences of their reckless behaviour on the platform.
Young people refuse to listen when they are being told something. However, they love to listen to music.
To ensure that our message was not just told, but actually listened to, we collaborated with rapper and artist ICEKIID, who’s known and loved by the target audience. Together we created the track “Aldrig Glemt” to tell the story of staying safe on the platforms. To secure reach and effect, the video was atomized on social media and displayed on DSB’s platforms around the country.
82% of respondents declared that they would consider their behaviour around railway in the future. 85% of the target group said they thought the campaign was good or very good (benchmark: 51%). 67% of the target group stated that they knew the campaign (un-aided), compared to the DSB benchmark of just 17%.
- ProjectNever forgotten
- DeliverablesMusic track, music video, talent, social, merchandise
You don’t respawn IRL
From 2010-2021, there have been over 100 cases where a person has been killed or seriously injured by being hit by a train. The amount of injuries almost doubled in three years. The consequences for both victims and their loved ones are obviously catastrophic. Therefore, the mission was clear: We had to save lives. By teaching the kids early.
Children learn through play
We knew from the start that we had to do something wild if we were to compete for the children's attention. Therefore, we teamed up with one of Denmark's leading e-sports organizations and built a 1:1 model of Copenhagen Central Station in Minecraft Education. In order to ensure that as many children as possible had the opportunity to play the map, we also collaborated with ALINEA, which is a portal that brings together the strongest digital teaching aids for use in primary schools. We also reached out to some of Denmark's biggest Minecraft YouTubers and got them to spread the word through a series of videos.
89% of the target group thought that learning about safety was fun. Most importantly, the proportion of children who in the future will think a lot or very much about safety on the platform rose from 59% to a whopping 77%. The case was awarded silver at the Danish Digital Awards in the categories: “Digital Activation” and “public sector and governmental campaigns.”
- ProjectYou don't respawn IRL
- Deliverablesbranding, digital, OOH, TVC
Packages for all of Denmark
Highlighting the flexibility and range of PostNord's delivery services.
People hate waiting for parcels but love receiving them.
By focusing on the positive associations with sending/receiving parcels from people you care about, the campaign sought to tap into the nostalgia of love letters of yesteryear - the excitement, anticipation, and young love. The campaign was distributed on TV, display and social.
- ProjectPackages for all of Denmark
- DeliverablesBranding, TVC, radio
Mind the Gut
How do you make yet another Kombucha brand stand out from the crowd?
We invited a group of influencers to join us for a breakfast / campaign creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yoga and mummy blogger, and Anne Mini, a runner. The content was targeted towards people with the various interests on Facebook and Instagram, and worked as a personalized ad on Meta’s platforms.
- ClientOrkla food
- ProjectMind the Gut
- DeliverablesLaunch event, Social, Talent
As lead strategic agency for PostNord, we work continuously on improving their overall image.
Delivering parcels to the recipient is only the tip of the iceberg.
Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.
From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.
- ProjectConnecting Denmark
- DeliverablesRadio, OOH, TVC, social