• Nyropsgade 43, 2. floor
  • 1604 Copenhagen V
  • Denmark
  • +45 38 14 57 00

One.com

It starts with one.com

Challenge

How do you launch a global product in a very local way? The challenge was to establish a close relationship between One.com and the Norwegians and Finns. By tapping into the Scandinavians' love for sarcasm, self-irony, and dark humor, we wanted to create home-felt portraits that the target audience could both smile at, sympathize with, and at the same time relate to. One.com should feel big enough, to embrace even the smallest of communities. And we wanted to inspire people to use One.com as a platform, to show your passion to the world.

Insight

The idea was to create a universe that celebrates ‘the ones’ out there. We wanted to show quirky yet inspiring stories that tell how dreams, no matter how big or small, should be brought to life. And One.com is there to show you the way. So, if you want to start a business, share your hobby, or showcase your creations to the world, the journey starts with one.com. Because it all starts with one.com.

Tryg

You’re never alone when pregnant

Challenge

Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.

Insight

Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.

Idea

To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.

Läkerol YUP

Say YUP to Love

Challenge

Launching the colourful and fruity YUP pastils that mix all flavours in one single package.

Insight

There’s only one universal language in the world: the language of love.

Idea

As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.

Results

Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.

DSB x ICEKIID

Never Forgotten

Challenge

Teenage boys between the ages of 15 and 17 are at the core of DSB’s statistics of people who are seriously injured or killed in railroad-related accidents. They often end up in precarious situations because they don't consider the consequences of their reckless behaviour on the platform.

Insight

Young people refuse to listen when they are being told something. However, they love to listen to music.

Idea

To ensure that our message was not just told, but actually listened to, we collaborated with rapper and artist ICEKIID, who’s known and loved by the target audience. Together we created the track “Aldrig Glemt” to tell the story of staying safe on the platforms. To secure reach and effect, the video was atomized on social media and displayed on DSB’s platforms around the country.

Results

82% of respondents declared that they would consider their behaviour around railway in the future. 85% of the target group said they thought the campaign was good or very good (benchmark: 51%). 67% of the target group stated that they knew the campaign (un-aided), compared to the DSB benchmark of just 17%.

DSB

You don’t respawn IRL

Challenge

From 2010-2021, there have been over 100 cases where a person has been killed or seriously injured by being hit by a train. The amount of injuries almost doubled in three years. The consequences for both victims and their loved ones are obviously catastrophic. Therefore, the mission was clear: We had to save lives. By teaching the kids early.

Insight

Children learn through play

Idea

We knew from the start that we had to do something wild if we were to compete for the children's attention. Therefore, we teamed up with one of Denmark's leading e-sports organizations and built a 1:1 model of Copenhagen Central Station in Minecraft Education. In order to ensure that as many children as possible had the opportunity to play the map, we also collaborated with ALINEA, which is a portal that brings together the strongest digital teaching aids for use in primary schools. We also reached out to some of Denmark's biggest Minecraft YouTubers and got them to spread the word through a series of videos.

Results

89% of the target group thought that learning about safety was fun. Most importantly, the proportion of children who in the future will think a lot or very much about safety on the platform rose from 59% to a whopping 77%. The case was awarded silver at the Danish Digital Awards in the categories: “Digital Activation” and “public sector and governmental campaigns.”

PostNord

Connecting Denmark

Challenge

As lead strategic agency for PostNord, we work continuously on improving their overall image.

Insight

Delivering parcels to the recipient is only the tip of the iceberg.

Idea

Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.

Results

From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.