
Tryg
You’re never alone when pregnant
Challenge
Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.
Insight
Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.
Idea
To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.
- ClientTryg
- ProjectYou're never alone when pregnant
- DeliverablesBranding, Digital, Social
- Year2023




Läkerol YUP
Say YUP to Love
Challenge
Launching the colourful and fruity YUP pastils that mix all flavours in one single package.
Insight
There’s only one universal language in the world: the language of love.
Idea
As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.
Results
Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.
- ClientLäkerol YUP
- ProjectSay YUP to Love
- DeliverablesSocial video, partnership, product sampling, influencer marketing
- Year2022






DSB
You don’t respawn IRL
Challenge
From 2010-2021, there have been over 100 cases where a person has been killed or seriously injured by being hit by a train. The amount of injuries almost doubled in three years. The consequences for both victims and their loved ones are obviously catastrophic. Therefore, the mission was clear: We had to save lives. By teaching the kids early.
Insight
Children learn through play
Idea
We knew from the start that we had to do something wild if we were to compete for the children's attention. Therefore, we teamed up with one of Denmark's leading e-sports organizations and built a 1:1 model of Copenhagen Central Station in Minecraft Education. In order to ensure that as many children as possible had the opportunity to play the map, we also collaborated with ALINEA, which is a portal that brings together the strongest digital teaching aids for use in primary schools. We also reached out to some of Denmark's biggest Minecraft YouTubers and got them to spread the word through a series of videos.
Results
89% of the target group thought that learning about safety was fun. Most importantly, the proportion of children who in the future will think a lot or very much about safety on the platform rose from 59% to a whopping 77%. The case was awarded silver at the Danish Digital Awards in the categories: “Digital Activation” and “public sector and governmental campaigns.”
- ClientDSB
- ProjectYou don't respawn IRL
- Deliverablesbranding, digital, OOH, TVC
- Year2022






PostNord
Connecting Denmark
Challenge
As lead strategic agency for PostNord, we work continuously on improving their overall image.
Insight
Delivering parcels to the recipient is only the tip of the iceberg.
Idea
Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.
Results
From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.
- ClientPostNord
- ProjectConnecting Denmark
- DeliverablesRadio, OOH, TVC, social
- Year2021






Molslinjen
Business Blueclass
Challenge
Attracting more business travellers to choose Molslinjen when travelling to and from Jutland.
Insight
Time is money – and people always want to maximize both.
Idea
Taking the ferry pays off. We created a short video showcasing how easy a business trip can be, by focusing on the convenience of traveling with Molslinjen.
Results
Molslinjen experienced 7% growth in sales 30% rise in media driven sales in a period.
- ClientMolslinjen
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio
- Year2021




