During the summer 2022 Läkerol launched a limited edition of their colourful and fruity YUP pastils. The limited-edition version mixed all existing flavours in one package with the message: “Love all Flavours”. Since the launch of the new product happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add a splash of colour to the product launch! The sponsorship was activated around Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. During the Copenhagen Pride week in August the campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.

We created a copy of Copenhagen Central Station in Minecraft Education. With professionally developed teaching material and specially developed NPCs to guide the children along the way in our Minecraft world, children played their way through different levels of platform and railway safety.

As lead strategic agency for PostNord, we work continuously on improving their overall image. Highlighting both the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark, as well as the dedicated people making it happen. We work across all platforms with the same concept – ensuring that the brand is recognizable and the message coherent.

Molslinjen wished to attract more business travelers to choose Molslinjen over a long car ride across country. The main message was that you can get from a to b while you relax, enjoy a meal and work onboard – and the price is the same whether you take the car or ferry. The campaign targeted the business segment across newsletters, social, TVC, display.