You don’t respawn IRL
From 2010-2021, there have been over 100 cases where a person has been killed or seriously injured by being hit by a train. The amount of injuries almost doubled in three years. The consequences for both victims and their loved ones are obviously catastrophic. Therefore, the mission was clear: We had to save lives. By teaching the kids early.
Children learn through play
We knew from the start that we had to do something wild if we were to compete for the children's attention. Therefore, we teamed up with one of Denmark's leading e-sports organizations and built a 1:1 model of Copenhagen Central Station in Minecraft Education. In order to ensure that as many children as possible had the opportunity to play the map, we also collaborated with ALINEA, which is a portal that brings together the strongest digital teaching aids for use in primary schools. We also reached out to some of Denmark's biggest Minecraft YouTubers and got them to spread the word through a series of videos.
89% of the target group thought that learning about safety was fun. Most importantly, the proportion of children who in the future will think a lot or very much about safety on the platform rose from 59% to a whopping 77%. The case was awarded silver at the Danish Digital Awards in the categories: “Digital Activation” and “public sector and governmental campaigns.”
- ProjectYou don't respawn IRL
- Deliverablesbranding, digital, OOH, TVC
As lead strategic agency for PostNord, we work continuously on improving their overall image.
Delivering parcels to the recipient is only the tip of the iceberg.
Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.
From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.
- ProjectConnecting Denmark
- DeliverablesRadio, OOH, TVC, social