• Nyropsgade 43, 2. floor
  • 1604 Copenhagen V
  • Denmark
  • +45 38 14 57 00
DKR Ræk Ud hero

Det Kriminalpræventive Råd

Reach Out

We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.

Det Kriminalpræventive Råd

Tune In

The aim of this campaign was to reduce the number of sexual assaults among young Danes by teaching them about sexual consent. This target group is hard to reach both physically and mentally, therefore we needed to create content that they wanted to spend time with and not just scroll through. The campaign was built around a music track and a music video as well as a mini docu-series all starring urban artists Louis Samson and Emil Kruse. Through music and video they explained the concept of consent in a language accepted by teens. We also created relevant ‘tune in’ merchandise to hand out during the weekends (condoms etc.).


Never Forgotten

With an objective of decreasing the number of young men getting hurt or killed in and around train stations, we created a campaign centered around a music track created by rap artist ICEKIID and a powerful music video connecting emotionally with the target audience. The campaign ran across the country on a wide selection of media in many different formats.