You’re never alone when pregnant
Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.
Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.
To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.
- ProjectYou're never alone when pregnant
- DeliverablesBranding, Digital, Social
Say YUP to Love
Launching the colourful and fruity YUP pastils that mix all flavours in one single package.
There’s only one universal language in the world: the language of love.
As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.
Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.
- ClientLäkerol YUP
- ProjectSay YUP to Love
- DeliverablesSocial video, partnership, product sampling, influencer marketing
DSB x ICEKIID
Teenage boys between the ages of 15 and 17 are at the core of DSB’s statistics of people who are seriously injured or killed in railroad-related accidents. They often end up in precarious situations because they don't consider the consequences of their reckless behaviour on the platform.
Young people refuse to listen when they are being told something. However, they love to listen to music.
To ensure that our message was not just told, but actually listened to, we collaborated with rapper and artist ICEKIID, who’s known and loved by the target audience. Together we created the track “Aldrig Glemt” to tell the story of staying safe on the platforms. To secure reach and effect, the video was atomized on social media and displayed on DSB’s platforms around the country.
82% of respondents declared that they would consider their behaviour around railway in the future. 85% of the target group said they thought the campaign was good or very good (benchmark: 51%). 67% of the target group stated that they knew the campaign (un-aided), compared to the DSB benchmark of just 17%.
- ProjectNever forgotten
- DeliverablesMusic track, music video, talent, social, merchandise
Det Kriminalpræventive Råd
Teenagers are at high risk when it comes to sexual assaults. Studies show that the assaults are often caused by poor communication. So how do you raise awareness of consensual sex without losing the teenagers attention?
Teens don’t respond to authority, they reject authority.
We broke through the bullshit filter of the target audience by using music to create an emotional connection. Artists Emil Kruse and Louis Samson wrote a track about consensual sex, and a music video along with a making-of-documentary was created as the core of the campaign. The campaign was activated via Youtubers, PR, a live concert at the award show Guldtuben and the sampling of 45.000 condoms carrying the campaign message: ‘Tune In’.
16,5 million impressions across owned, earned, and paid media. 2/3 of the target group testified in a campaign analysis, that they would be more conscious of sexual consent in the future. The target group spent more than 3,5 years with the campaign across platforms in only 10 weeks.
- ClientDet Kriminalpræventive Råd
- ProjectTune In
- DeliverablesMusic track, music video, documentary, talent, social, merchandise
Det Kriminalpræventive Råd
We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.
- ClientDet Kriminalpræventive Råd
- ProjectReach Out
- DeliverablesPartnership, social, flyers, logo design
A bigger slice of the cake
Staying top of mind with Digital Planners at media agencies, making sure that NENT’s services will be part of the media plans. But how do you target such a specific audience who has a very high ad fatigue do to their field of work?
People often use idioms to descriptively describe situations with a funny and humorous twist in often not-so-humorous situations.
We used the power of easily recognizable idioms to promote our USP/benefits with the target audience. The campaign consisted of fun, snackable content designed to break through the clutter. The campaign was distributed on LinkedIn, print ads, social media, and asphalt stickers and OOH placed near media agencies.
- ProjectA bigger slice of the cake
- DeliverablesVideo, display, social, OOH, print, asphalt stickers, saddle covers
Mind the Gut
How do you make yet another Kombucha brand stand out from the crowd?
We invited a group of influencers to join us for a breakfast / campaign creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yoga and mummy blogger, and Anne Mini, a runner. The content was targeted towards people with the various interests on Facebook and Instagram, and worked as a personalized ad on Meta’s platforms.
- ClientOrkla food
- ProjectMind the Gut
- DeliverablesLaunch event, Social, Talent
As lead strategic agency for PostNord, we work continuously on improving their overall image.
Delivering parcels to the recipient is only the tip of the iceberg.
Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.
From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.
- ProjectConnecting Denmark
- DeliverablesRadio, OOH, TVC, social
Attracting more business travellers to choose Molslinjen when travelling to and from Jutland.
Time is money – and people always want to maximize both.
Taking the ferry pays off. We created a short video showcasing how easy a business trip can be, by focusing on the convenience of traveling with Molslinjen.
Molslinjen experienced 7% growth in sales 30% rise in media driven sales in a period.
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio