Challenge

Introducing a revolutionary product in a market unaware of its existence poses a unique challenge. Despite Cashbackmedvisa.dk's innovative approach to everyday savings, a staggering 95% of Danes remained in the dark about cashback services. The crux of the issue lay in launching a state-of-the-art financial tool within a community unfamiliar with its concept or benefits. Our mission was to not only illuminate the value of Cashbackmedvisa.dk, but also simplify the cashback process to its core, ensuring every Dane could effortlessly participate in this saving revolution. From introducing the service to ensuring seamless integration into daily life, the goal was to turn skepticism into savings, one download at a time.

Insight

Danes are known for their timeless tradition of bargain hunting—a cultural hallmark that exists as an integral part of the shopping experience. This insight paved the way for 'The Last Bargain Hunters,' a campaign that resonates with the Danish ethos of thrift and pragmatism. By framing Cashbackmedvisa.dk as the ultimate tool in the bargain hunter's toolbox, we tapped into a deeply rooted national pride in smart saving, offering an effortless way to earn while they spend.

Challenge

How do you launch a global product in a very local way? The challenge was to establish a close relationship between One.com and the Norwegians and Finns. By tapping into the Scandinavians' love for sarcasm, self-irony, and dark humor, we wanted to create home-felt portraits that the target audience could both smile at, sympathize with, and at the same time relate to. One.com should feel big enough, to embrace even the smallest of communities. And we wanted to inspire people to use One.com as a platform, to show your passion to the world.

Insight

The idea was to create a universe that celebrates ‘the ones’ out there. We wanted to show quirky yet inspiring stories that tell how dreams, no matter how big or small, should be brought to life. And One.com is there to show you the way. So, if you want to start a business, share your hobby, or showcase your creations to the world, the journey starts with one.com. Because it all starts with one.com.

Challenge

Launch Tryg’s new pregnancy insurance within a specific target audience who has no prior knowledge of the new product – and doing so without creating fear or apprehension amongst pregnant women and their partners.

Insight

Pregnancy is the beginning of a new stage in a woman’s life - with all the changes it brings; new questions, insecurities, and feelings arise. Both she and her partner are no longer responsible just for themselves but for a new, tiny life as well.

Idea

To create awareness around the new insurance, we created an honest video portraying the feelings and stages a pregnant woman goes through to show, that Tryg are with them every step of the way.

Challenge

Launching the colourful and fruity YUP pastils that mix all flavours in one single package.

Insight

There’s only one universal language in the world: the language of love.

Idea

As the launch of the new pastils happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add some colour to the product launch. Adding the message: ‘Love all flavours’ to the packages. The sponsorship was activated through Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. The campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.

Results

Significant raise in ad liking compared to previous campaigns - Raise in modern brand perception - Audiences replied they saw a positive synergy between artist, brand, and festival.

Challenge

Teenage boys between the ages of 15 and 17 are at the core of DSB’s statistics of people who are seriously injured or killed in railroad-related accidents. They often end up in precarious situations because they don't consider the consequences of their reckless behaviour on the platform.

Insight

Young people refuse to listen when they are being told something. However, they love to listen to music.

Idea

To ensure that our message was not just told, but actually listened to, we collaborated with rapper and artist ICEKIID, who’s known and loved by the target audience. Together we created the track “Aldrig Glemt” to tell the story of staying safe on the platforms. To secure reach and effect, the video was atomized on social media and displayed on DSB’s platforms around the country.

Results

82% of respondents declared that they would consider their behaviour around railway in the future. 85% of the target group said they thought the campaign was good or very good (benchmark: 51%). 67% of the target group stated that they knew the campaign (un-aided), compared to the DSB benchmark of just 17%.

Challenge

Teenagers are at high risk when it comes to sexual assaults. Studies show that the assaults are often caused by poor communication. So how do you raise awareness of consensual sex without losing the teenagers attention?

Insight

Teens don’t respond to authority, they reject authority.

Idea

We broke through the bullshit filter of the target audience by using music to create an emotional connection. Artists Emil Kruse and Louis Samson wrote a track about consensual sex, and a music video along with a making-of-documentary was created as the core of the campaign. The campaign was activated via Youtubers, PR, a live concert at the award show Guldtuben and the sampling of 45.000 condoms carrying the campaign message: ‘Tune In’.

Results

16,5 million impressions across owned, earned, and paid media. 2/3 of the target group testified in a campaign analysis, that they would be more conscious of sexual consent in the future. The target group spent more than 3,5 years with the campaign across platforms in only 10 weeks.

We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.

Challenge

As lead strategic agency for PostNord, we work continuously on improving their overall image.

Insight

Delivering parcels to the recipient is only the tip of the iceberg.

Idea

Highlighting the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark by focusing on the dedicated people who make it happen.

Results

From 2019 to 2022, PostNord has seen an increase in their image-score by 61%, while also having their cost per image-point reduced by 50%.