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  • Denmark
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NENT B2B hero

NENT

B2B Campaign

NENT B2B is running campaigns each spring and fall, where the goal is to stay top of mind for Digital Planners on media agencies to put NENTs products on the media plan. But how do you target such a specific audience that has a very high ad fatigue since they are working with marketing? We created fun and snackable content both video and photos based on typical Danish sayings with a twist to catch the attention. The campaign was live on LinkedIn, Markedsføring (print), social, and asphalt stickers and OOH placed near media agencies.

Captain Kombucha - hero

Captain Kombucha

Mind the Gut

Orkla launched a new kombucha brand in Denmark. To drive awareness and qualified knowledge around the brand and the new product, we invited a group of influencers to join us for a breakfast and a content creation day. Each influencer was carefully selected to match the brand values of the Gutsy Captain Kombucha; Michelle Kristensen, a health specialist on Instagram, Emma Martiny, a nutrition and recipe Instagrammer, Danica Chloe, a Yogi and mum Instagrammer and Anne Mini, an Instagrammer known for her running. The content we created on the day, was used in the above the line communication. Whereas the influencers pushed the message of the launch and brand on owned media, such as Instagram, below the line.

DKR Ræk Ud hero

Det Kriminalpræventive Råd

Reach Out

We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.

PostNord

We Connect all of Denmark

Det Kriminalpræventive Råd

Tune In

The aim of this campaign was to reduce the number of sexual assaults among young Danes by teaching them about sexual consent. This target group is hard to reach both physically and mentally, therefore we needed to create content that they wanted to spend time with and not just scroll through. The campaign was built around a music track and a music video as well as a mini docu-series all starring urban artists Louis Samson and Emil Kruse. Through music and video they explained the concept of consent in a language accepted by teens. We also created relevant ‘tune in’ merchandise to hand out during the weekends (condoms etc.).

DSB x ICEKIID

Never Forgotten

With an objective of decreasing the number of young men getting hurt or killed in and around train stations, we created a campaign centered around a music track created by rap artist ICEKIID and a powerful music video connecting emotionally with the target audience. The campaign ran across the country on a wide selection of media in many different formats.

Molslinjen hero image

Molslinjen

Business Blueclass

Molslinjen wished to attract more business travelers to choose Molslinjen over a long car ride across country. The main message was that you can get from a to b while you relax, enjoy a meal and work onboard – and the price is the same whether you take the car or ferry. The campaign targeted the business segment across newsletters, social, TVC, display.