Packages for all of Denmark
Postnord wanted to create awareness around the Postnord delivery boxes and their other flexible delivering options. Postnord is often associated with delays in delivery and customer complaints In Denmark, which is why an emotional approach to the awareness campaign was taken. By focusing on the positive associations with sending/receiving mail from people you care about, the campaign sought to tap into the nostalgia the love letters of yesteryear, the excitement, anticipation, and young love. The campaign had a broad distribution on TV, display and social.
- ProjectPackages for all of Denmark
- DeliverablesBranding, TVC, radio
We Connect all of Denmark
As lead strategic agency for PostNord, we work continuously on improving their overall image. Highlighting both the efficiency of the organization, delivering more than 80 million packages to all corners of Denmark, as well as the dedicated people making it happen. We work across all platforms with the same concept – ensuring that the brand is recognizable and the message coherent.
- ProjectWe Connect all of Denmark
- DeliverablesRadio, OOH, TVC, social
Molslinjen wished to attract more business travelers to choose Molslinjen over a long car ride across country. The main message was that you can get from a to b while you relax, enjoy a meal and work onboard – and the price is the same whether you take the car or ferry. The campaign targeted the business segment across newsletters, social, TVC, display.
- ProjectBusiness Blueclass
- DeliverablesNewsletter, display, TVC, social, radio