Challenge

As content and campaign lead agency for Visa, we help them becoming the preferred way to pay for Gen Z & Millennials across the Nordics and Baltics.

Insight

When you feel safe you are free to be who you want to be.

Idea

Progress isn’t just about where you’re headed. It’s a journey towards who you want to become. Visa provides the secure foundation on every step of your journey. Three core aspirational storylines adjusted for the Nordic and Baltic countries running across media platforms.

Results

+46% Brand link This is the strongest measured brand link in this market including July 2023. Significant uplift in Message take-out Compared to previous campaigns, a higher share connect the message to Safe/Security. (campaign KPI) Staggering campaign Impact Compared to Feb ’24 (start of campaign evaluations), preference for Visa has been strengthened in all markets.