Challenge

In a world of beige sofas and forgettable furniture advertising, SOFACOMPANY wanted to break away from the category and show up with a much bolder, more distinctive voice.

Insight

We rarely change buy new furniture, but when we do, it often means our life is changing.

Idea

SOFACOMPANY challenges the idea of “good enough” reminding us that it’s time to choose intentionally and expect more from the things we surround ourselves with.