Det Kriminalpræventive Råd
We created this award winning campaign for the Danish Crime Prevention Council in order to raise awareness around psychological violence and its consequences. The campaign was targeted young women, we wanted to reach women before they ended up in a violent relationship, since data showed that it is a spiral starting from when they are young. In a partnership with TV2 ECHO, we built a campaign around strong women coming forward in 10 short videos, telling their story and encouraging both victims and their surroundings to reach out. Furthermore, we created a more informational track for social, where you could test yourself, if you or someone you know were in a psychological violent relationship.
- ClientDet Kriminalpræventive Råd
- ProjectReach Out
- DeliverablesPartnership, social, flyers, logo design