Det Kriminalpræventive Råd
The aim of this campaign was to reduce the number of sexual assaults among young Danes by teaching them about sexual consent. This target group is hard to reach both physically and mentally, therefore we needed to create content that they wanted to spend time with and not just scroll through. The campaign was built around a music track and a music video as well as a mini docu-series all starring urban artists Louis Samson and Emil Kruse. Through music and video they explained the concept of consent in a language accepted by teens. We also created relevant ‘tune in’ merchandise to hand out during the weekends (condoms etc.).
- ClientDet Kriminalpræventive Råd
- ProjectTune In
- DeliverablesMusic track, music video, documentary, talent, social, merchandise