• Østergade 10
  • 1100 Copenhagen
  • Denmark
  • +45 38 14 57 00

DSB x ICEKIID

Never Forgotten

With an objective of decreasing the number of young men getting hurt or killed in and around train stations, we created a campaign centered around a music track created by rap artist ICEKIID and a powerful music video connecting emotionally with the target audience. The campaign ran across the country on a wide selection of media in many different formats.

  • ClientDSB
  • ProjectNever forgotten
  • DeliverablesMusic track, music video, talent, social, merchandise
  • Year2021