DSB x ICEKIID
With an objective of decreasing the number of young men getting hurt or killed in and around train stations, we created a campaign centered around a music track created by rap artist ICEKIID and a powerful music video connecting emotionally with the target audience. The campaign ran across the country on a wide selection of media in many different formats.
- ProjectNever forgotten
- DeliverablesMusic track, music video, talent, social, merchandise