• Nyropsgade 43, 2. floor
  • 1604 Copenhagen V
  • Denmark
  • +45 38 14 57 00

Läkerol YUP

Say YUP to Love

During the summer 2022 Läkerol launched a limited edition of their colourful and fruity YUP pastils. The limited-edition version mixed all existing flavours in one package with the message: “Love all Flavours”. Since the launch of the new product happened to be during the Copenhagen Pride festival, we decided to sponsor the festival and add a splash of colour to the product launch! The sponsorship was activated around Danish singer, Erica Jane who is known for her colourful, woke and happy personality – a perfect match for both YUP and Pride. During the Copenhagen Pride week in August the campaign kicked-off with a concert sponsored by YUP and was supported by product sampling and music video snippets in cinemas and on social media.

  • ClientLäkerol YUP
  • ProjectSay YUP to Love
  • DeliverablesSocial video, partnership, product sampling, influencer marketing
  • Year2022